Page 19 - Ferrari of Central Florida
P. 19

                                      Marzotto/Crosara’s victorious finish at Brescia during the 1953 Mille Miglia. The car is a 340 MM Spider Vignale
50s - Success
Phil Hill’s victory in the 250 Testa Rossa in the 1958 24 Hours of Le Mans
Enzo Ferrari with Gianni Agnelli, most probably at the unveiling of the 312 F1-66 in 1965
A triumphant 1-2-3 finish for the Ferraris in the 24 Hours of Daytona in 1967
60s - 70s - Consolidation
Clay Regazzoni in the pits during practice for the British GP in 1970
The 308 GTB unveiled at the Paris Motor Show in October 1975
         The 1950s brought major changes and by the end of the decade, the Ferrari name was famous all over the world. From a sporting perspective, the marque celebrated the first in a whole string of victories that would result in the Scuderia Ferrari becoming the most successful team in Formula 1 history.
In endurance racing, Ferrari won its first Mille Miglia in 1948 and its first 24 Hours of Le Mans in 1949. In Formula 1, it took its first Formula 1 World Championship Grand Prix in 1951 and by 1952 had won the World title with Alberto Ascari, a feat it repeated in 1953.
There were significant developments too on the production front as Ferrari began working with the historic Carrozzeria Scaglietti in 1951, commissioning it to fabricate and assemble its chassis’. All in all, the marque proved so successful with the public that sales more than tripled between 1950 and 1960.
Conscious of the fact that developing the industrial side of the business would require a modern, well-articulated company structure, Enzo Ferrari implemented a series of changes. In 1960, Ferrari became a Limited Company and in 1969 reached an agreement with Fiat to sell it 50% of its shares.
In 1973, production began of cars powered by the first rear-mounted V8 engines which proved hugely commercially successful. Sales continued to grow throughout that decade, driven by the popularity of models such as the 308 GTB, the 308 GT4 and the GTS.
The racing division was not exactly standing idly by either. Sponsorship arrived in Formula 1 in the late 1960s and the logos began to appear on the Ferrari single seaters at that time too. In fact, in 1968, the Prancing Horse struck a sponsorship deal with Shell which remains our main sponsor to this day together with Philip Morris International which has flanked us since 1984.
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